IT in hospitality is currently navigating unprecedented pressure. Guests expect cutting-edge innovations like self-check ins and in-room technology, while IT departments are responsible for managing third party solutions from behind the scenes. The competition is fierce; standards are high; stability is essential - it's no wonder that IT has many items on its plate!

The future of travel will be driven by technology and collaboration. To provide a superior service experience through automation, travel businesses must invest in technologies that remove roadblocks and bottlenecks in the booking process.

We'll look at some of Generation Alpha's contributions to the travel industry and how organisations can prepare for it in this article.