Interacting with a mobile app rather than a human, would be preferred by almost 90 percent of travellers
A new study conducted by Metova, a software solutions provider based on an updated blind survey of over 1,000 people who had stayed at a hotel, or resort in the previous two years, reveals attitudes about COVID-19 methods, concerns, and technology in the hospitality sector.
According to the firm, the poll found that 90 percent of respondents consider it essential that a hotel they visit enforces COVID-19 safety standards, while almost 80% have avoided staying in a hotel, or resort due to COVID-19.
Consumers want hotel brands that provide them with a mobile app that allows them to fully manage their stay without having to contact a person, according to the study. If one hotel included a mobile application that provided completely contactless mobile check-in, concierge, check-out, and facility reservations services, 86% of respondents would choose it over another.
Metova’s Fall 2020 Hospitality Survey included:
78% have avoided staying in a hotel, casino, or resort specifically due to COVID-19
90% say it is very or extremely important that the facility they stay at enforces COVID-19 safety policies
Nearly 90% prefer that the hotel they stay at has a mobile app offering the ability to completely manage a stay without having to interact with a person
86% say other things being equal, they would choose one hotel over another if one offered the option of a fully contactless mobile check-in, concierge, check-out, and facility reservation app
60% have stayed in a hotel, or resort in the past 6 months
82% feel the COVID-19 pandemic will bring about changes to the onsite hotel experience that will last well into the future
Mobile check-in and alerts for on-site amenities (68%), access to room via mobile app (61%), and online concierge services via mobile app (55%) are the changes of most value to in a future hotel stay
Mobile apps are not only more efficient, but also offer a number of features and benefits that appeal to today’s traveler. You can access your hotel’s mobile app from anywhere, at any time. This is especially helpful if you need to make a last-minute change to your reservation or check in early.
Benefits of mobile apps for hotel guests include:
The ability to book and manage their stay directly from their mobile device
Exclusive discounts and deals available only to app users
Personalised recommendations based on their preferences
The ability to view hotel amenities and services before booking
Interactive maps and directions for exploring the local area
Push notifications about events and activities happening during their stay
How Mobile Key Adoption is Growing an Evolving
Mobile key technologies, having been released initially, have achieved exceptional market penetration and were being used as a service standard by several major hotel chains. Due to the technology's suitability for addressing rising demand for mobile-based experiences while being readily available self-service.
Onity, a global leader in electronic access solutions, is introducing Serene™, an all-in-one simple lock suited for aesthetically-focused high-end hotels. This small-form-factor lock has both beautiful design and cutting-edge DirectKey™ mobile access technology.
The Onity DirectKey mobile app, which works with the hotel's property management system and Onity's OnPortal access management software, can be used by visitors who do not have a loyalty program. Alternatively, hotels without a loyalty program may give mobile access to their guests using the Onity DirectKey mobile app, which is compatible with the hotel.
Conclusion
Overall the impact of Covid-19 has had to the guest experience will be long lasting. How hotel operators set up for the future is vital if they are to stay competitive in the future. Hotel guests are driving this trend, reach out to the Siemlus team to see how you can offer a better guest experience and reduce friction through technology.